Comments for jenniferleclaire.com

Comment on Jay Suites Offers New Manhattan Serviced Office Space by jason taylor

jason taylor — Sun, 28 Feb 2010 21:17:32 +0000

great operation jay suites is running. great job!!!

Comment on Interview: Charles King on CA’s 3Tera Acquisition by Harold Willoughby

Harold Willoughby — Thu, 25 Feb 2010 14:21:29 +0000

SGI was purchased by Rackable Systems, not Rackspace.
Two separate and different companies.

Comment on Chinese drywall: remediate at own risk? by leon indovina

leon indovina — Wed, 24 Feb 2010 02:33:56 +0000

I renovated my home in southeast louisiana after hurricane katrina and installed chinese drywall in my home. It is a shame that our neighbors in florida were having this problem in 04,05,06 and we did not here a warning. My renovation took place in late 07,along with thousands of others, and we heard no warning at all. A simple “stay away from chinese drywall” would have been great. To late now.

Comment on DynamicBooks Lets Professors Customize Textbooks DynamicBooks Lets Professors Customize Textbooks by John Soares

John Soares — Tue, 23 Feb 2010 23:29:02 +0000

I think DynamicBooks is overall a great idea. It will help students learn better, and they’ll save significant money. The professors also get to customize the book to their liking.

Overall a win-win. Some people have expressed concerns that profs will skew content to promote their own particular viewpoints, but I think that’s overblown.

Comment on OBCAI Executive Director Discusses Serviced Office Opportunities, Challenges by Jonathan Price

Jonathan Price — Mon, 22 Feb 2010 12:48:05 +0000

I have had the pleasure of working with Richard during his time at ABCN and I am sure he will do an excellent job at OBCAI.

Comment on Netflix Adopts Silverlight, Opens Streaming To Macs by balabu

balabu — Wed, 10 Feb 2010 05:08:26 +0000

raiskii sites UPORN balabu TWISTYS

Comment on Avanta Reports Improving Demand for Serviced Office Space by Jay Linden

Jay Linden — Wed, 18 Nov 2009 16:22:38 +0000

The above article is correct – the demand for serviced offices has increased. Serviced Offices in Milton Keynes are very popular and the newest business centre in milton keynes is http://www.i2office.co.uk/Home/servicedofficesmiltonkeynes.aspx

Comment on Microsoft’s New Ad Says Apple’s Mac Costs Too Much by Jennifer LeClaire

Jennifer LeClaire — Wed, 01 Apr 2009 18:45:07 +0000

“If Microsoft’s new Anti-Mac ads are as effective as their much anticipated Seinfeld campaign I’d suggest that Apple could consider a price increase without concern for losing market share.”

James R. Gregory, CEO
CoreBrand

Comment on Microsoft’s New Ad Says Apple’s Mac Costs Too Much by Jennifer LeClaire

Jennifer LeClaire — Wed, 01 Apr 2009 18:44:44 +0000

As most of our library here at Video Professor deals with Microsoft software, we pay close attention to this sort of thing.

I think a far more effective Microsoft campaign running right now is using very young kids, and how easy it is for them to take digital pictures and e-mail them to friends and family.

It’s an extension of their “I’m a PC” campaign. But the ad you mention is terrific. Well paced and the message is clear. Very likeable “character” that we can identify with. But it’s value we identify with even more.

Goal of the spot is “Frugal and quality/performance isn’t an oxymoron.” Mission accomplished.

Smart marketers, and we’re seeing a lot of them, are all pushing value, price etc. That said, there is a segment of the public that can and still wants the higher priced machines, regardless of brand.

But for most of Main Street, it’s all about the most bang for a minimal amount of bucks.

The subtle point being, “We know you’re hurting, we’re trying to help you through this, we’re here for you.”

-Brian Olson

Comment on Microsoft’s New Ad Says Apple’s Mac Costs Too Much by Jennifer LeClaire

Jennifer LeClaire — Wed, 01 Apr 2009 18:44:17 +0000

I don’t believe directly attacking a competitor by name is a good strategy in any economy, let alone the recession we are currently in. By directly naming your competition, you are in effect drawing MORE attention to the company that you’re trying to take sales from. For example, in this new Microsoft ad, the girl walks into an Apple store and back out again making the comment “I’m just not cool enough to be a Mac person.” That one line she says basically kills the rest of the commercial because it reinforces Apple’s marketing that Macs are “cooler” than PCs…so in effect, Microsoft is admitting in the commercial that their Windows-based products don’t measure up to a Mac – leaving them with only one thing that they can brag on….it’s cheaper. Not a strong feature to base an entire marketing campaign on to be sure, and I believe it will come back to haunt them.

Regards,

Mark Dollan
Dead Nuts Design LLC

Comment on Microsoft’s New Ad Says Apple’s Mac Costs Too Much by Jennifer LeClaire

Jennifer LeClaire — Wed, 01 Apr 2009 18:44:02 +0000

I saw your request on help a reporter, and while I’m not a marketing guru, I can tell you that as an interactive marketing manager, I think Microsoft has again missed the mark. In this ad, Microsoft almost concedes that Apple is the better, premium product. They tell “Lauren” she can get a new computer, and her first thought is to run off to the Apple store. Not really the scenario I’d want to convey.

Only after price is determined to be an issue, does Lauren consider a PC alternative. This ad only gives viewers a “but we’re cheaper” message, and offers them no additional value on compelling reason to choose a PC.

In my opinion, its never a good idea to compete on just price alone, and I have to say, I’m a little perplexed with this strategy. Lots of other ways to portray value or working on a budget in tough times. This says neither.

Just my opinions

Scott Rutt

Comment on Microsoft’s New Ad Says Apple’s Mac Costs Too Much by Jennifer LeClaire

Jennifer LeClaire — Wed, 01 Apr 2009 18:43:02 +0000

From William Doherty, Principal, Green Design Inc. an innovative marketing firm. William has over 20 years experience in the advertising, marketing and branding space and will also be teaching advertising at a Boston-area university.

“What Microsoft is doing now with its ad campaign is actually a tactic that has been proven to be successful in the past by other well-known companies. Take Eveready batteries for example, the bunny in their commercials was actually first used by Duracell, they didn’t invent it but rather stole the idea and made it their own. That said, with Microsoft, it’s important to note that unlike Apple, they aren’t actually pointing out real flaws in the operating system per se but rather playing on the emotional nature of the audience.”

Elise Ouellette
Principal
Red Bear Communications

Comment on Microsoft’s New Ad Says Apple’s Mac Costs Too Much by Jennifer LeClaire

Jennifer LeClaire — Wed, 01 Apr 2009 18:42:43 +0000

With more and more people looking for ways to save $$, going to a Mac store and seeing nothing under $1000 is just poor marketing.

There are lots of reasons why a PC is not as good as a Mac in terms of ease of use, versatility and safety issues (no viruses, etc.), but the price makes it tough to swallow.
I think the ad is very effective for someone trying to decide between the two.

Charlotte Tomic
PR consultant
Tomic Communications

Comment on Microsoft’s New Ad Says Apple’s Mac Costs Too Much by Jennifer LeClaire

Jennifer LeClaire — Wed, 01 Apr 2009 18:42:22 +0000

It is extremely risky to compete on price, because it puts you into the “commodity” market. In this case, many people already feel that PCs are commodities and Apple is the unique alternative.
However, by implying that MSFT is a value solution, while Apple is about image and not substance, MSFT may be able to generate some new interest. The ads feature cool looking Mac type people saying that they’re not cool enough for Mac—with implied irony that no one is cool enough for Mac, unless they are willing to overspend. If I were MSFT, I”d be focusing on value, on openness and choice, and how many manufacturers using the same standards means more choice and more flexibility (and thus, better value) than Apple, which is more monolithic in approach. Also, even now, with all the hooplah about companies that are building to iPhone standards, the reality is that a lot of services, such as Netflix Streaming and Intuit’s QuickbooksOnline simply don’t work with Mac. In the same way that MasterCard is Everywhere you want to be (and AMEX isn’t), PCs still offers users a lot more choice than Apple.

I’m a strategy consultant and founder of the Silicon Valley strategy consulting firm Peninsula Strategies. We have advised industry leaders like Netflix, Yahoo!, and Oracle, as well as dozens of venture-backed startups on identifying and capturing major market opportunities. Glad to talk/email more if you like.

Robbie Kellman Baxter

Comment on Microsoft’s New Ad Says Apple’s Mac Costs Too Much by Jennifer LeClaire

Jennifer LeClaire — Wed, 01 Apr 2009 18:42:04 +0000

“I think it’s a nice shot from Microsoft across Apple’s bow. For years we’ve seen Apple’s “switcher” ads, many of which talk more about Microsoft’s problems than Apple’s advantages. This turns the idea around by showing that a shopper can get more bang for their buck in hardware (larger screen, hard drive, etc) with a PC than they can through Apple. And in this tightening economy, that can be an alluring sales point for those looking to buy a new computer without breaking the bank.”

I’m a PR professional in Albuquerque (I work in the local university’s communications department) and a technology enthusiast.

Benson Hendrix