JENNIFER’S PICKS
Books are listed in alphabetical order.
A
Aaker, David A., Building Strong Brands
Aaker, David A., Managing Brand Equity
B
Bayan, Richard, Words that Sell
Berlin, Isaiah, The Hedgehog and the Fox
Blanchard, Ken, Lead Like Jesus: Lessons from the Greatest Leadership Role Model of All Time
C
Capote, Truman, In Cold Blood
Carnegie, Dale, How to Win Friends & Influence People
Collins, Jim, Good to Great
Collins, Jim, Level 5 Leadership
Collins, Jim, Built to Last
Covey, Stephen R., The 7 Habits of Highly Effective People
Cronkite, Walter, A Reporter’s Life
D
Dante, Inferno
Del Valle, Elena, Hispanic Marketing & Public Relations
Depree, Max, Leadership is an Art
Dickens, Charles, A Tale of Two Cities
Dillard, Anne, The Writing Life
Dixit, Avinash K., Thinking Strategically
E
Emerson, Ralph Waldo, The Essential Writings of Ralph Waldo Emerson
F
Faulkner, William, The Sound and the Fury
Fitzgerald, F. Scott, The Great Gatsby
G
Gardner, John W., On Leadership
Gladwell, Malcolm, Blink: The Power of Thinking Without Thinking
Gladwell, Malcolm, The Tipping Point
Giuliani, Rudolph, Leadership
H
Harrington, Walt, Intimate Journalism
Hemingway, Ernest, For Whom the Bell Tolls
Hill, Napolean, Think and Grow Rich
K
Kiyosaki, Robert T., Rich Dad, Poor Dad
Kouzes, James M., The Leadership Challenge
L
Levitt, Steven, Freakonomics
Lewis, Herschell Gordon, Direct Mail Copy that Sells
Lewis, Herschell Gordon, Effective E-mail Marketing
Lewis, Herschell Gordon, On the Art of Writing Copy
Lewis, Herschell Gordon, Sales Letters that Sizzle
M
Maxwell, John C., The 360 Degree Leader
Maxwell, John C., The 21 Irrefutable Laws of Leadership
Miller, Arthur, Death of a Salesman
R
Rollins, James, Amazonia
S
Schultz, Don E., Integrated Marketing Communications
Scoble, Robert, Naked Conversations: How Blogs are Changing the Way Businesses Talk to Customers
Steinbeck, John, The Grapes of Wrath
T
Thoreau, Henry David, Civil Disobedience
Treadwell, Donald F., Public Relations Writing: Principles in Practice
U
Underhill, Paco, Why We Buy
W
Walsh, Bill, Building a Champion
Walton, Sam, Made in America
Z
Zinsser, William Knowlton, On Writing Well
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