jenniferleclaire.com » Reading Lounge

Bayan, Richard, Words that Sell
Berlin, Isaiah, The Hedgehog and the Fox
Blanchard, Ken, Lead Like Jesus: Lessons from the Greatest Leadership Role Model of All Time

Capote, Truman, In Cold Blood
Carnegie, Dale, How to Win Friends & Influence People
Collins, Jim, Good to Great
Collins, Jim, Level 5 Leadership
Collins, Jim, Built to Last
Covey, Stephen R., The 7 Habits of Highly Effective People
Cronkite, Walter, A Reporter’s Life

Dante, Inferno
Del Valle, Elena, Hispanic Marketing & Public Relations
Depree, Max, Leadership is an Art
Dickens, Charles, A Tale of Two Cities
Dillard, Anne, The Writing Life
Dixit, Avinash K., Thinking Strategically

Emerson, Ralph Waldo, The Essential Writings of Ralph Waldo Emerson

Faulkner, William, The Sound and the Fury
Fitzgerald, F. Scott, The Great Gatsby

Gardner, John W., On Leadership
Gladwell, Malcolm, Blink: The Power of Thinking Without Thinking
Gladwell, Malcolm, The Tipping Point
Giuliani, Rudolph, Leadership

Harrington, Walt, Intimate Journalism
Hemingway, Ernest, For Whom the Bell Tolls
Hill, Napolean, Think and Grow Rich

Kiyosaki, Robert T., Rich Dad, Poor Dad
Kouzes, James M., The Leadership Challenge

Levitt, Steven, Freakonomics
Lewis, Herschell Gordon, Direct Mail Copy that Sells
Lewis, Herschell Gordon, Effective E-mail Marketing
Lewis, Herschell Gordon, On the Art of Writing Copy
Lewis, Herschell Gordon, Sales Letters that Sizzle

Maxwell, John C., The 360 Degree Leader
Maxwell, John C., The 21 Irrefutable Laws of Leadership
Miller, Arthur, Death of a Salesman

Rollins, James, Amazonia

Schultz, Don E., Integrated Marketing Communications
Scoble, Robert, Naked Conversations: How Blogs are Changing the Way Businesses Talk to Customers
Steinbeck, John, The Grapes of Wrath

Thoreau, Henry David, Civil Disobedience
Treadwell, Donald F., Public Relations Writing: Principles in Practice

Underhill, Paco, Why We Buy

Walsh, Bill, Building a Champion
Walton, Sam, Made in America

Zinsser, William Knowlton, On Writing Well

Maximize Online Sales without Spending More Money on Advertising

Jennifer LeClaire — Fri, 17 Mar 2006 02:10:48 +0000

Yahoo! evangelizes it. Studies prove it. And you need to know more about it.

Sell Now introduces the revolutionary concept of Conversion Design developed by Internet Marketing and Design guru Pedro Sostre. Sell Now invites you into a world where web design meets business objectives. It’s a more profitable world, and one with measurable results.

Stop dancing around the elephant in the room.

Books on usability, e-commerce and web copywriting have danced around Conversion Design principles for years. But no other book cuts through the buzzwords and right to the chase with tactics guaranteed to convert more of your visitors into buyers than you ever thought possible.

Sell Now takes you on a journey through critical e-business issues with in-depth case studies featuring some of the biggest names on the Net.

Receive the benefit of millions of dollars of research collected over the past decade of Internet marketing and design. Discover time-tested design tactics from the brick-and-mortar world and translate in-store marketing wisdom to your online venture. Save time and money as you develop design and copywriting strategies that close the sale. Quit wasting your advertising dollars. Design for results.

Sell Now is an easy read as presented by distinguished technology journalist Jennifer LeClaire. If you are looking for no-nonsense advice that will take your business to the next level without requiring another penny for advertising, then Sell Now is the smartest investment you can make this year.

Be sure to visit the web site for the new book, where you can get a sample chapter, news and pre-order your autographed copy today, or e-mail Updates@ConversionPress.com to get on our mailing list.

Jennifer LeClaire — Fri, 10 Mar 2006 20:06:10 +0000

Be sure to preview my upcoming book, Sell Now: How Conversion Design Turns Online Traffic Into Online Sales