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Posts filed under 'Reading Lounge'CEOs & ENTREPRENEURSRegional Business Journals Small but Influential That Ad Is So Entertaining…But Can It Sell? Alternative Marketing Vehicles Principles of Effective Print Advertising Principles of E-Mail Marketing Introduction to E-Mail Marketing Using E-mail Newsletters as Marketing Tools Principles of Media Panning Principles of Questionnaire Design Perfecting the PowerPoint Presentation Add comment March 17th, 2006 SERVICE FIRMSADVERTISING/MARKETING/PR AGENCIES The Benefits of Using Freelance Talent 50 Tips for Locating and Working with Freelance Writers Marketers’ New Idea: Get the Consumer To Design the Ads Are We Living in a Branding Bubble? WEB DEVELOPERS The Benefits of Using Freelance Talent 50 Tips for Locating and Working with Freelance Writers The Headline Said What? Why Content is King of Website Design Optimised Online Copywriting: Why Bother? Content is King: Writing Good Web Copy Top 10 Copywriting Tips for Higher Search Engine Ranking Add comment March 17th, 2006 EDITORS & PUBLISHERSThe Benefits of Using Freelance Talent 50 Tips for Locating and Working with Freelance Writers The Next Big Things for Newspapers: Podcasting, Vodcasting Search Engines Challenged on ‘Theft’ Gallup: Blogs Catching On With Web Users Ethics Corner: Truth to Be Found in Dirty Language? Add comment March 17th, 2006 JENNIFER’S PICKSBooks are listed in alphabetical order. A
Aaker, David A., Building Strong Brands B
Bayan, Richard, Words that Sell C
Capote, Truman, In Cold Blood D
Dante, Inferno E Emerson, Ralph Waldo, The Essential Writings of Ralph Waldo Emerson F
Faulkner, William, The Sound and the Fury G
Gardner, John W., On Leadership H
Harrington, Walt, Intimate Journalism K
Kiyosaki, Robert T., Rich Dad, Poor Dad L
Levitt, Steven, Freakonomics M
Maxwell, John C., The 360 Degree Leader R Rollins, James, Amazonia S
Schultz, Don E., Integrated Marketing Communications T
Thoreau, Henry David, Civil Disobedience U Underhill, Paco, Why We Buy W
Walsh, Bill, Building a Champion Z Zinsser, William Knowlton, On Writing Well Add comment March 17th, 2006 Maximize Online Sales without Spending More Money on AdvertisingYahoo! evangelizes it. Studies prove it. And you need to know more about it. Sell Now introduces the revolutionary concept of Conversion Design developed by Internet Marketing and Design guru Pedro Sostre. Sell Now invites you into a world where web design meets business objectives. It’s a more profitable world, and one with measurable results. Stop dancing around the elephant in the room. Books on usability, e-commerce and web copywriting have danced around Conversion Design principles for years. But no other book cuts through the buzzwords and right to the chase with tactics guaranteed to convert more of your visitors into buyers than you ever thought possible. Sell Now takes you on a journey through critical e-business issues with in-depth case studies featuring some of the biggest names on the Net. Receive the benefit of millions of dollars of research collected over the past decade of Internet marketing and design. Discover time-tested design tactics from the brick-and-mortar world and translate in-store marketing wisdom to your online venture. Save time and money as you develop design and copywriting strategies that close the sale. Quit wasting your advertising dollars. Design for results. Sell Now is an easy read as presented by distinguished technology journalist Jennifer LeClaire. If you are looking for no-nonsense advice that will take your business to the next level without requiring another penny for advertising, then Sell Now is the smartest investment you can make this year. Be sure to visit the web site for the new book, where you can get a sample chapter, news and pre-order your autographed copy today, or e-mail Updates@ConversionPress.com to get on our mailing list. Add comment March 17th, 2006 Add comment March 10th, 2006
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