Consumers ‘Graze’ News Online Ahead of Newspapers
The Internet is gaining momentum among news consumers — but 92 percent of Americans use multiple platforms to get their daily fix of news, sports and weather. So says a new survey by the Pew Research Center’s Internet & American Life Project and the Project for Excellence in Journalism.
The survey found the Internet is the third most popular news platform, behind local and national television news and ahead of national print newspapers, local print newspapers, and radio. Reading news online fits into a broad pattern of news consumption by Americans, the survey reported, with 59 percent getting news from a combination of online and off-line sources on a typical day.
“People are not replacing traditional media sources with the Internet — at least not right now,” said Kristin Purcell, an associate director for research at the Pew project. “The Internet is just another platform they turn to. People use the combination of platforms that’s available and convenient for them.”
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Add comment March 2nd, 2010





