If iPad Battery Fails, Apple Will Replace the iPad for $99

March 15th, 2010

When your iPod battery dies, it’s time to get a new iPod. Never a popular strategy for Apple, the company is moving to avoid the backlash of potential battery failures with its self-described “magical” tablet device.

Apple has issued what appears to be a guarantee replacement policy that could help it instill consumer confidence in the pricey iPad. If the iPad’s battery doesn’t last as long as the device itself, Apple will send you a new device. So instead of replacing the failing battery, Apple will replace the iPad itself.

“Apple has been criticized for the idea of using sealed batteries in devices. Although it’s been a nonissue for most consumers, this guarantee streamlines the customer-service process for the consumer,” said Michael Gartenberg, a partner at Altimeter Group. “If you buy an iPad and have a problem with the battery and need it replaced, you don’t have to think twice about what to do. You just take it to your Apple Store and you get another one.”

Read the rest of my story on Sci-Tech Today.

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