OnLive Plans On-Demand Streaming of Video Games

March 12th, 2010

In a move to shake up the online gaming industry, OnLive has announced PC and Mac versions of its on-demand, instant-play games will roll out in June during the E3 2010 show. Here’s the rub: Gamers don’t have to buy a console, and they can get broadband speeds.

OnLive delivers games to HDTVs over an Internet connection via a small browser plug-in for PCs and OnLive’s MicroConsole TV Adapter, which will roll out later this year. The company is billing its game service as a way to find, purchase or rent video games from publishers like Electronic Arts, Ubisoft 2K Games, THQ and Warner Bros. Interactive Entertainment.

“The idea here is that you buy or rent the games and stream them. That’s pretty challenging when it comes to gaming because you need very quick responses,” said Michael Gartenberg, a partner at the Altimeter Group. “OnLive is an interesting twist. The question is how it’s going to work in real time over the network.”

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