Google Testing Personalized Search for TV Programs

March 10th, 2010

As Internet and television continue to converge, Google is actively testing a new television-programming search service with Dish Network, according to a report in The Wall Street Journal. The service reportedly runs on TV set-top boxes that host Google software and enable viewers to find shows on Dish and video on web sites like YouTube. The Journal cited people familiar with the matter who said the service will allow viewers to personalize a lineup of shows.

The report follows TiVo’s launch last week of digital video recorders that combine broadcast and web content. Microsoft and Apple are also looking for their place in the hybrid broadcast-web space. Google’s experiment offers the search giant access to 14 million Dish viewers, signaling the potential to yield valuable results.

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