Opera Hopes To Capitalize on Europe’s Browser Choice

March 5th, 2010

Microsoft is promoting alternative browsers to millions of Windows users across Europe — and Opera is poised to pounce on the opportunity. With a brand-new, faster iteration of its open-source browser, Opera is working hard to gain the attention of Europeans looking for an Internet Explorer alternative.

Microsoft used to configure Internet Explorer as the default browser for its Windows operating system , but agreed last October to test-market measures to give European consumers an option to download and install competing browsers like Google’s Chrome and Mozilla’s Firefox.

Microsoft is now offering European Windows users a choice through a browser screen that will be displayed automatically, and users can make any browser the default. Users can even turn Microsoft’s Internet Explorer off, although Microsoft has said there’s no need to turn it off to make another browser the default.

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