New Freescale Chip Could Slash E-Reader Costs

March 2nd, 2010

Freescale Semiconductor on Monday announced a new processor that could help make the next generation of e-readers more affordable. Freescale’s i.MX508 applications processor relies on ARM Cortex-A8 technology and a hardware-based display controller from E Ink to drive costs down.

With the ARM core running at 800 MHz, the i.MX508 provides twice the rendering speed of Freescale’s last round of e-reader processors. That means faster page turns for consumers, more speed for value-added applications, and advanced touch solutions for manufacturers.

“DisplaySearch forecasts that the worldwide e-book/e-reader device shipment will triple that of 2009, increasing to over 14 million units in 2010,” said Dr. Jennifer Colegrove, director of display technologies at DisplaySearch. “Key to this growth will be improving the quality of the digital reading experience while simultaneously making it affordable. The results coming from the Freescale and E Ink collaboration are very encouraging.”

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