Google Offers Click-to-Call Feature for Mobile Ads

February 2nd, 2010

Google on Thursday launched a click-to-call feature for its mobile advertisements. The new function works with the iPhone, Android-based devices, and other smartphones. The AdWords function lets consumers call a vendor by clicking on a link that displays the phone number rather than clicking through to a web site and searching for the number.

“Sometimes when you’re searching for a local business on your mobile device, you’re not looking for their web site, but rather to connect by phone,” said Surojit Chatterjee, product manager for Google’s mobile-ads team. “After searching for a restaurant, you might want to call and make a reservation. Or after searching for a video store, you might want to find out if they have the video you want.”

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