Google Boosts Mobile-Ad Offerings with AdMob Purchase

November 10th, 2009

In a move to gain ground in an ultracompetitive mobile advertising market, Google on Monday announced it has agreed to acquire mobile-ad technology provider AdMob for $750 million in stock. Google painted a win-win portrait of the acquisition, noting it will enhance the company’s expertise and technology in mobile advertising and give advertisers and publishers more choice in this emerging market.

“Mobile advertising has enormous potential as a marketing medium and, while this industry is still in the early stages of development, AdMob has already made exceptional progress in a very short time,” said Susan Wojcicki, vice president of product management at Google. “AdMob is the quintessential Silicon Valley startup — generating impressive year-on-year revenue growth — and we’re excited to welcome this talented team to Google.”

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