Microsoft Previews Revised MSN.com Home Page

November 5th, 2009

Microsoft on Tuesday showed a preview of its redesigned MSN.com home page. The page hasn’t had such a sweeping change in 10 years and features Bing search, the top news and entertainment stories, and some of the most popular social networks.

The home page taps the new MSN Local Edition to offer visitors a localized experience. Microsoft said the redesigned site with a bright look and feel began rolling out Wednesday and will become widely available to U.S. customers early next year.

“Both Yahoo and Microsoft have suddenly realized that their portal properties are incredibly valuable and they should invest in them,” said Rob Enderle, principal analyst at the Enderle Group. “Both companies got so focused on Google that they forgot they had these incredibly powerful sites that pull massive amounts of traffic. Traffic for both Yahoo and MSN has been going up steadily.”

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