Best Buy Launches On-Demand Digital Entertainment

November 4th, 2009

In a move to compete more aggressively in the digital age, Best Buy is launching its own on-demand video service through a strategic partnership with Sonic Solutions. As part of the multi-year agreement, Best Buy will license and deploy Sonic’s Roxio CinemaNow technology platform. The deal opens the door to on-demand digital content delivery as a standard feature on the electronics devices consumers purchase at Best Buy.

“Our relationship with Sonic Solutions allows Best Buy to quickly establish a strong position in the digital delivery of video entertainment,” said Brian Dunn, CEO of Best Buy. “It also enables us to make deeper and more meaningful connections with our customers and expand our relationships with content owners and hardware vendors to create compelling new home-entertainment solutions.”

Read the rest of my story on NewsFactor.

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