Walmart Takes on Wireless Carriers with Low-Cost Plans

October 16th, 2009

Walmart is launching a new solution for the no-contract cell-phone world that may have competitors worried. Dubbed Straight Talk, Walmart’s wireless service will be offered through its 3,200-plus stores across the nation, starting Oct. 18. The program offers two prepaid plans at $30 and $45 a month.

“It has been very encouraging to see the excitement and response to the Straight Talk pilot in 234 stores that began last summer at Walmart,” said Greg Hall, vice president of media devices for Wal-Mart Stores. “In light of the savings customers continue to need, we have worked very quickly to extend this offering to all of our Walmart customers nationwide, and just before the holidays.”

Click here to read the rest of my story on NewsFactor.

Entry Filed under: Hot off the Press