Real estate agents tap Twitter

August 15th, 2009

In a depressed market, progress happens 140 characters at a time. South Florida brokerages have joined the slew of other businesses that use Twitter, the short instant messaging system, and are learning the benefits and drawbacks.

Esslinger-Wooten-Maxwell (EWM) has been on the Twitter bandwagon for about 18 months.

In fact, the company maintains several Twitter accounts — one for media announcements, one to promote its Smart Living division for properties under $300,000, one to showcase special features inside luxury homes and another to post links to its videos. EWM has about 1,200 followers on its accounts.

“Twitter definitely raises our company’s profile among a younger, more technologically proficient demographic,” said Beth Butler, COO of EWM in Coral Gables. “Twitter has also helped us attract experienced agents and we have many success stories from brokers who have sold houses through Twitter leads.”

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