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Archive for June 24th, 2009

Steve Jobs Faces Mortality, and Apple has a Dilemma

The mystery surrounding Apple CEO Steve Jobs’ health issues has been solved. But on the eve of his return to the helm of the company he founded, the mystery of what happens to Apple in a post-Jobs era is still a matter of speculation.Jobs had a liver transplant about two months ago, confirmed Dr. James Easton, program director at Methodist University Hospital Transplant Institute in Memphis, Tenn., and chief of transplantation. Jobs was the sickest patient of his blood type in line for a liver transplant. Easton said Jobs is recovering well and has an “excellent prognosis.”

The Methodist institute performed 120 liver transplants last year, making it one of the 10 largest liver-transplant centers in the United States. The hospital’s one-year patient and graft survival rates are among the best in the nation and were a dominant reason in Jobs’ choice of transplant centers, Easton said. However, many patients die within a year of a transplant.

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June 24th, 2009

Microsoft Gains in Search Market as Bing Stays Strong

Bing is still building momentum. The new decision engine from Microsoft is gaining ground on many fronts, including search-engine marketing.Almost two weeks ago, Efficient Frontier, a marketing firm that places about $750 million in text ads on search engines around the world, reported that Bing saw a more than eight percent lift in paid clicks compared to the week before the launch. While Microsoft’s click share remains at less than five percent and continues to lag Yahoo and Google, the company called Bing’s gains a positive step.

“If this share lift holds, we can expect advertisers to allocate additional budget to Microsoft over the coming months. Paid-click growth lagging search-query growth could be due to organic listings in Bing delivering stronger relevancy,” said Justin Merickel, marketing vice president at Efficient Frontier.
Click here to read the rest of my story on NewsFactor.

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