Disney Will Offer Kid Computer with Parental Controls

June 17th, 2009

Despite a down economy, The Walt Disney Company is getting a jump-start on the back to school shopping season with a line of products aimed at high-tech kiddies aged six to 12.On Wednesday, Disney announced a partnership with ASUSTeK Computer to develop the Disney Netpal, a netbook computer for children designed to be Web-safe and user-friendly. ASUS makes the Eee PC netbook and leveraged its industry experience to help Disney develop the Netpal with parents and kids in mind. The netbook will list for $350 at retailers like Toys “R” Us and Amazon.com and will be available in late July.

“Today’s kids are a digital generation,” said Chris Heatherly, head of Disney’s Toymorrow team and vice president of toys and consumer electronics for Disney Consumer Products. “Parents are comfortable with their kids using the Internet, but they want to be assured that their kids are having a safe online experience.”

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