Microsoft May Bing Google as Wave Grabs Market

June 4th, 2009

There’s been much ado about Microsoft ’s Bing, and plenty of wonder around Google Wave. Although the Internet archrivals’ new offerings don’t compete directly, they do indirectly: Bing with Google Search and Wave with Microsoft’s ecosystem .Currently Google has the largest market share in search and Microsoft is dominant in desktop PC software. Observers wonder if each will cut into the other’s domain or if the status quo will be maintained.

“Bing will certainly take share from Google’s search business, but isn’t strong enough to challenge Google’s overall leadership, making it an approach mirrored by Microsoft’s efforts with Zune,” said Rob Enderle, principal analyst at the Enderle Group. “Wave represents an effort to displace Microsoft entirely, but has a higher probability of failing completely and is also consistent with Google’s strategy with apps.”

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