Amazon Launches Blog Subscriptions for Kindle

May 15th, 2009

After optimizing the Kindle bookstore for the iPhone and acquiring the popular iPhone e-book reader Stanza, Amazon is now turning the page on its next Kindle innovation: Blog subscriptions.

Amazon on Wednesday unveiled a beta program to pay bloggers for Kindle subscriptions to their posts. Although Kindle comes equipped with a simple browser that allows consumers to pull up their blogs of choice, Amazon has decided to remove a step from the process and push blog content to the device’s home screen. Subscriptions run 99 cents to $2 a month.

Amazon pays registered bloggers 30 percent of the subscription fee and keeps 70 percent for internal costs. Bloggers don’t have to pay any fees to join the program, but Amazon sets the price of the content based on what it deems a fair value for customers. The new program opens the door for bloggers to gain new readers and cash.

Click here to read the rest of my story on CIOToday.

Entry Filed under: Hot off the Press