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New Twitter Users Say Tweet-Tweet, Goodbye

April 29th, 2009

Oprah Winfrey may have marked a tipping point boosting Twitter. But new research from Nielsen shows that although new tweeters are signing up in droves and driving triple-digit monthly membership gains, fewer are continuing to tweet.David Martin, vice president of primary research for Nielsen Online, noted some of the high-profile media attention Twitter has received recently: Oprah embarrassed herself on Twitter with a stuck caps-lock key. An actor competed with a major news network to see who could gain one million followers first. And TV-show host Jon Stewart shook an angry fist at Twitter.

Indeed, the media hype surrounding Twitter continues as more celebrities sign on, more news outlets sign up, and more everyday Joes get on the tweeting bandwagon to follow their favorite stars and shows. But despite the hockey-stick growth chart, Martin said Twitter faces an uphill battle in making sure these flocks of new users return to the nest.

Click here to read the rest of my story on Sci-Tech Today.

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