Roku To Stream HD Movies on Netflix Box

December 23rd, 2008

In yet another HD video announcement, Roku on Monday unveiled support for streaming high-definition content.Roku is the digital-media technology company perhaps best known for its Netflix Player by Roku initiative. Roku launched a set-top box for Netflix in May to compete with the likes of Apple. The device allows Netflix subscribers to instantly stream the movie-rental service’s library of 10,000 movies and TV episodes directly to their TVs.

Now, Roku is promising instant streaming in high definition. By leveraging advanced compression technology, Roku said it can stream HD content over average consumer broadband connections. That, the company said, brings HD to the mass market at an affordable price. The Roku box is available for $99.

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