Netflix Adopts Silverlight, Opens Streaming To Macs

October 28th, 2008

Netflix on Monday made announcements that favored both Microsoft and Apple and opened up a new audience for its streaming video service.First, Netflix has started deploying Microsoft Silverlight to enhance the instant-watching component of its service. Second, that move opens the door for subscribers to begin watching movies and TV episodes instantly on Intel-based Apple Macintosh computers.

The Silverlight deployment, which will initially touch only a small percentage of new Netflix subscribers, is the first step in an anticipated rollout of the new platform to all Netflix subscribers by the end of the year.

“Instantly streaming from Netflix directly addresses the needs and wants of today’s Web users by providing on-demand, high-quality online video,” said Scott Guthrie, vice president of the developer division at Microsoft. “By using Silverlight, Netflix can deliver to its subscribers a higher-quality video experience on the Web, on more platforms.”

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