Google Changes Blog Search To Aggregate Postings

Google on Wednesday revamped its Blog Search tool with a news-like presentation. The tool looks more like Techmeme, Blogrunner and Tailrank, aggregating blog posts.”Did you know that millions of bloggers around the world write new posts each week? If you’re like me, you probably read only a tiny fraction of these in Google Reader. What’s everybody else writing about? Our Blog Search team thought this was an interesting enough question to look into,” Google Product Manager Michael Cohen wrote in the company’s blog.

To answer that question, Google found a massive mix of entertaining items about celebrities, personal perspectives on political figures, cutting-edge — though sometimes unverified — articles, and a diverse range of niche topics. Google Blog Search seems to be attempting to pick up where the traditional news media stop.

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Add comment October 3rd, 2008