LinkedIn Launches Its Own Advertising Network

September 16th, 2008

While Facebook is grinning about earning the attention of employment recruiters looking for the best and brightest talent, LinkedIn is earning some new revenues from its just-launched social-networking advertising program. Or at least hoping to.LinkedIn, a professional online network with more than 27 million members, launched the LinkedIn Audience Network on Monday. A grown-up version of Facebook and MySpace, LinkedIn is tapping into its profile-based targeting technology to help marketers reach specific audiences of what it calls “influential and affluent professionals across hundreds of high-quality brand-name publishers.”

“The message we hear from advertisers is simple: They want mass reach against specific segments of decision-making professionals, and they want their ads to appear in quality environments,” said Steve Patrizi, LinkedIn’s director of advertising sales. “The LinkedIn Audience Network offers advertisers one of the most accurate audience data sets available on the Web, along with the confidence of knowing that their brands will only appear on sites with high editorial standards.”

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