Yahoo Follows AOL with Open Web Strategy

September 13th, 2008

Following in the footsteps of AOL earlier this week, Yahoo on Friday talked about its plans to open its online services to third-party developers.Yahoo calls it the Yahoo Open Strategy, or YOS for short. The mission is to “deliver open, industry-leading platforms that attract the most publishers and developers.”

The YOS platform aims to harness Yahoo’s audience of a half a billion users per month. The plan is to keep open Yahoo’s content repositories to the innovations of the developer community. Yahoo first announced the initiative in April, calling it a major rewiring of Yahoo that blows the doors wide open.

“Yahoo is trying to position itself as a distribution vehicle for third-party content,” said Greg Sterling, principal analyst at Sterling Market Intelligence. “This is not a break with anything or a change of direction, it’s just a continuation of what they have been talking about for a few months. It would have been really novel if they had done this two years ago.”

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