AT&T Launches Yahoo’s oneSearch

September 9th, 2008

As part of an expanded strategic alliance first announced earlier this year, AT&T on Monday officially launched Yahoo’s oneSearch mobile search platform on its MEdia Net portal.That makes AT&T the first U.S. carrier to integrate Yahoo’s mobile-search service directly into its portal, and gives Yahoo a win over rival Google in the latest round of the nascent mobile-search battle. Yahoo boasts more than 60 partnerships with mobile operators around the world.

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Yahoo oneSearch gives mobile-phone users who search AT&T MEdia Net access to news, financial information, weather conditions, Flickr photos, and Web images, as well as Web and mobile Web sites. Yahoo oneSearch will also display relevant ringtones, wallpaper, games and other content available in the AT&T MEdia Mall within search results. And AT&T’s YellowPages.com will offer local search information to customers as part of the agreement.

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