Archive for August, 2008
Apple’s iPhone partners may be working overtime to enhance the phone maker’s image.Poland Orange, Poland’s largest mobile 
operator, has launched a pre-iPhone 3G marketing campaign that is paying dozens of actors to stand in line to buy one of the new devices, according to a Reuters report. And Orange isn’t trying to hide it, either.
“We have these fake queues in front of 20 stores around the country to drum up interest in the iPhone,” a spokesman told Reuters. The wire service reported no queues at T-Mobile’s Era stores, which will also began selling iPhone 3Gs on Friday.
The Orange spokesperson told the Associated Press that “the aim was to ‘warm up’ the atmosphere around the launch of the iPhone.”
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August 23rd, 2008
Microsoft will pay comedian Jerry Seinfeld $10 million to advertise its Windows Vista operating system. In all, the campaign, which includes a series of ads featuring Seinfeld and Microsoft Chairman Bill Gates, will cost $300 million.Based on the theme “Windows Not Walls,” the series aims to shed a more favorable light on Windows Vista. Launched by Microsoft’s new ad agency, Miami-based Crispin Porter + Bogusky, the campaign is set to debut Sept. 4 and will be one of Microsoft’s largest ad blitzes. Crispin is credited with turning around Burger King’s image.
But will it work? That depends on whom you ask. Some public-relations pros think it’s a slam dunk. Others say it’s all in the execution. Still others say Seinfeld won’t reach the right demographic.
August 22nd, 2008
In a move that could help it avoid an iPhone 3G-like software drama, Google wants bug hunters to test its Android mobile platform. On Monday, the Android Security Team posted a message to introduce itself to the security research and vulnerability communities.Android is Google’s Linux-based mobile development platform, which also contains a collection of standard applications that can be installed on a mobile device.
“As you may expect, building and maintaining a secure mobile platform is a difficult task,” the team wrote. “While we have found and fixed many of our own bugs as well as flaws in other open-source projects, we realize that the discovery of additional security issues in a system this large and complex is inevitable.”
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August 21st, 2008
The Apple rumor mill is churning, but this week it’s about software fixes instead of new products. News reports are raising expectations of yet another iPhone software fix in September.Apple was not immediately available for comment.
What is known is that Monday’s software update 2.0.2 didn’t fix connection problems — in fact, it created new issues for some iPhone users even as others are wrestling with MobileMe foul-ups that make receiving e-mail on the handset sketchy.
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August 21st, 2008
he Electronic Arts, Take-Two Interactive Software acquisition drama continues as the mammoth video-game publisher said it won’t extend a Monday deadline for its $2 billion offer to buy Take-Two, maker of the Grand Theft Auto franchise series.It may not be as dramatic as the Microsoft and Yahoo story, but EA and Take-Two have danced a few rounds — and they apparently aren’t done dancing.
Take-Two on Monday confirmed that it expects to sign a confidentiality agreement with EA that allows the gaming giant to enter into Take-Two’s formal process to evaluate strategic alternatives. Take-Two said it is keeping lines of communication with EA open as part of a process to “maximize value” for its stockholders.
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August 19th, 2008
Google is in the legal crosshairs once again. On Monday, GraphOn announced it has filed a lawsuit against the search giant alleging infringement on four of the company’s patents.GraphOn, a developer of server-based application publishing and Web-enabling software solutions, filed the complaint in U.S. District Court in the Eastern District of Texas. This district is well known for its specialized rules for patent-infringement cases and judges well versed in patent law.
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August 19th, 2008
For all talk the about the mammoth Patch Tuesday this week, there was little discussion surrounding a new set of ActiveX kill bits Microsoft also released. The update includes kill bits for third-party software applications Aurigma Image Uploader and HP Instant Support.
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August 17th, 2008
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