Verizon Targets Tween Market with New Blitz Phone

August 26th, 2008

In a move to cash in on the back-to-school mobile phone-buying sprees, Verizon Wireless on Monday launched a new phone dubbed “Blitz.”Verizon Wireless is billing the phone as a device designed for the heaviest of texters. Loosely translated, that means tweens, or preteens.

The Blitz comes with a slide-out QWERTY keyboard and a dedicated My Messaging key. The tween-friendly phone also offers a 2.2-inch screen for browsing the Web or checking e-mail.

Also important to the youth demographic, the Blitz is a music player. Verizon’s latest product comes equipped with an MP3 player that can access the Verizon V CAST Music with Rhapsody service.

“The nice part about technology, as with most things, is that mature platforms fragment,” said Michael Gartenberg, vice president of mobile research for Jupitermedia. “So we have these youth-optimized devices that we really have never seen just a few years ago.”

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