Poland’s Phony iPhone Lines Could Hurt Apple’s Image

Apple’s iPhone partners may be working overtime to enhance the phone maker’s image.Poland Orange, Poland’s largest mobile operator, has launched a pre-iPhone 3G marketing campaign that is paying dozens of actors to stand in line to buy one of the new devices, according to a Reuters report. And Orange isn’t trying to hide it, either.

“We have these fake queues in front of 20 stores around the country to drum up interest in the iPhone,” a spokesman told Reuters. The wire service reported no queues at T-Mobile’s Era stores, which will also began selling iPhone 3Gs on Friday.

The Orange spokesperson told the Associated Press that “the aim was to ‘warm up’ the atmosphere around the launch of the iPhone.”

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Add comment August 23rd, 2008