Archive for April, 2008
acebook is reportedly preparing to settle a lawsuit that could have turned the popular social-networking site on its head. The suit by ConnectU alleges Facebook’s founder, Mark Zuckerberg, swiped trade secrets, source code, and intellectual property from his fellow Harvard University students, brothers Cameron and Tyler Winklevoss, and their friend Divya Narenda.The March 2007 lawsuit claims that Zuckerberg, now Facebook’s CEO, was hired to develop a Web site for the Harvard students. That Web site was to be called ConnectU, an online social-networking site similar to Facebook. Zuckerberg promised to keep the plans a secret, but registered the Facebook.com domain name shortly after he began work on the ConnectU project, the court filings indicate.
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April 8th, 2008
Yahoo on Monday rejected Microsoft 
’s takeover bid a second time as too low. Microsoft’s initial offer was valued at $31 a share. However, the declining price of Microsoft shares reduced the offer to just more than $29 a share.The search company’s rejection came on the heels of Microsoft’s weekend letter that threatened to lower its buyout offer and take the matter straight to Yahoo shareholders, a hostile move to which Yahoo issued an aggressive response.
The latest twist in the technology drama began Saturday and looks to continue throughout the month as the battle advances to a head on April 26.
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April 7th, 2008
Google on Wednesday said it plans to cut 25 percent of U.S. employees at its recently acquired DoubleClick unit. The search titan also plans to sell off DoubleClick’s search-engine marketing assets.It’s all part of the integration planning for Google and DoubleClick products and business units, according to Tom Phillips, director of DoubleClick integration. Google has been exploring the possibilities since it closed the $3.1 billion acquisition on March 11.
One of the conclusions: Google is better off splitting the DoubleClick Performics business into two separately run business units: affiliate marketing and search marketing.
“It’s clear to us that we do not want to be in the search-engine marketing business. Maintaining objectivity in both search and advertising is paramount to Google’s mission and core to the trust we ask from our users. For this reason, we plan to sell the Performics search-marketing business to a third party,” Phillips explained.
Click here to read the rest of this story on Newsfactor.
April 3rd, 2008
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