Google Will Sell DoubleClick Search-Marketing Unit

Google on Wednesday said it plans to cut 25 percent of U.S. employees at its recently acquired DoubleClick unit. The search titan also plans to sell off DoubleClick’s search-engine marketing assets.It’s all part of the integration planning for Google and DoubleClick products and business units, according to Tom Phillips, director of DoubleClick integration. Google has been exploring the possibilities since it closed the $3.1 billion acquisition on March 11.

One of the conclusions: Google is better off splitting the DoubleClick Performics business into two separately run business units: affiliate marketing and search marketing.

“It’s clear to us that we do not want to be in the search-engine marketing business. Maintaining objectivity in both search and advertising is paramount to Google’s mission and core to the trust we ask from our users. For this reason, we plan to sell the Performics search-marketing business to a third party,” Phillips explained.

Click here to read the rest of this story on Newsfactor.

Add comment April 3rd, 2008