CBS Offers Local Sites News Widgets and Revenue

March 18th, 2008

CBS Television Stations on Monday launched a local ad network with blogger and social-media sites. Dubbed the CBS Local Ad Network, the partnership is the first between a major media company’s television stations and localized social-media mavens.The network initially launched in Boston, Dallas-Fort Worth, San Francisco, Denver and Chicago. CBS will continue to roll out the program over the next several weeks in other major markets, including New York, Los Angeles and Philadelphia.

Jonathan Leess, president and general manager of the CBS Television Stations Digital Media Group, is inviting local social-media sites and bloggers to share in the ad revenue. Leess said the network “opens up exciting new avenues for our advertising partners to efficiently extend their reach to valued local audiences while associating themselves with our CBS brands and content.”

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