Google Rolls Out Ad Manager

March 15th, 2008

Google isn’t wasting any time leveraging its newest asset. After officially closing the $3.1 billion DoubleClick acquisition earlier this week, the company rolled out a new product: Google Ad Manager.Ad Manager is a free hosted ad- and inventory-management tool that publishers can use to sell, schedule, deliver and measure their directly sold and network-based ad inventories. The new tool is currently in beta.

Google Senior Product Manager Rohit Dhawan said the tool helps publishers address the challenge of effectively managing their inventory and ensuring all their clients’ ads appear on time. Google Ad Manager is looking for a niche with publishers who have small sales teams.

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