Microsoft Will Slash Retail Prices for Vista With SP1

February 29th, 2008

Microsoft said on Thursday it plans to slash prices on its Windows Vista operating system sold through retail channels. The company wants consumers to upgrade to the latest version of its flagship product.The price changes will take effect globally with the retail release of Windows Vista Service Pack 1 later this year. In the U.S., Microsoft will cut the price for Windows Vista Ultimate from $399 to $319 and for an upgrade version from $259 to $219. Vista Home Premium will drop from $159 to $129.

Vista has been on the market for more than a year, with more than 100 million licenses sold in its first year. While Microsoft sees those figures as progress, the company also sees an opportunity to grow its business even more with some of the new editions, according to Brad Brooks, vice president for Windows consumer product marketing at Microsoft.

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