Yahoo Inks PDF Ad Deal with Adobe

November 30th, 2007

Adobe and Yahoo on Wednesday inked a deal to put ads in a place they’ve never been before — PDF files. Ads for Adobe PDF Powered by Yahoo is a service that lets online publishers include contextual ads beside PDF-based content. The program is currently in beta.Publications and publishers already committed to participating in the beta program include Infoworld, Wired, Pearson’s Education, Meredith Corporation, and Reed Elsevier.

“This partnership with Adobe creates a previously untapped opportunity for advertisers to connect with qualified audiences, while opening new revenue streams for publishers, and helping deliver additional relevant content to consumers,” Todd Teresi, senior vice president of the Yahoo Publisher Network, said in a statement.

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