Will Amazon Kindle an E-Book Fire?

November 23rd, 2007

On Monday, Amazon.com launched the Kindle, an e-reader that the company hopes will spark a Book 2.0 revolution. The book-reading world hasn’t stopped buzzing about the new electronic device all week. But will it kindle an e-book fire?Amazon.com didn’t step into the e-reader arena lightly. The e-tailing giant worked on developing the Kindle for three years before introducing its attempt to usher in the next era of book publishing to the masses.

“History is littered with the bodies of players in this space who came up with e-book readers that no one wanted or no one wanted to use,” said Michael Gartenberg, an analyst at Jupiter Research. “They were all marred by flaws. The Amazon device, while not perfect, really differentiates itself from devices of the past.”

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