AOL Introduces Video Ticker Ads

November 20th, 2007

In its latest online advertising play, AOL launched video ticker ads, following BrightCove and YouTube with an interactive advertising system that serves as an alternative to preroll ads.Developed in conjunction with PointRoll, AOL’s video ticker is essentially a graphic banner ad that is integrated within a streaming video but does not obstruct viewing. The ads will run across the AOL Network of video content within the newest version of the AOL Video media player platform.

“With these ads, advertisers can target users who are consuming video with a clickable video or an interactive Flash ad, creating a deeper, longer brand dialogue that isn’t passive,” Curt Viebranz, president of AOL’s Platform-A, said in a statement.

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