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Archive for November 20th, 2007

AOL Introduces Video Ticker Ads

In its latest online advertising play, AOL launched video ticker ads, following BrightCove and YouTube with an interactive advertising system that serves as an alternative to preroll ads.Developed in conjunction with PointRoll, AOL’s video ticker is essentially a graphic banner ad that is integrated within a streaming video but does not obstruct viewing. The ads will run across the AOL Network of video content within the newest version of the AOL Video media player platform.

“With these ads, advertisers can target users who are consuming video with a clickable video or an interactive Flash ad, creating a deeper, longer brand dialogue that isn’t passive,” Curt Viebranz, president of AOL’s Platform-A, said in a statement.

Click here to read the rest of this story on NewsFactor.

Add comment November 20th, 2007

Vodafone Balks at T-Mobile iphone Deal

A German court has ordered T-Mobile to change its marketing campaign for Apple’s iPhone and has issued a restraining order prohibiting the company from selling the Mac-maker’s handset.Vodafone’s German unit is behind the action. The company petitioned the court to block sales of the iPhone in Germany until its complaints about an exclusive agreement between Apple and T-Mobile are addressed.

“We’re not taking any plans to replicate these actions anywhere else, or in the UK,” a Vodafone spokesperson was quoted by the Wall Street Journal as saying. “It’s a different regulatory environment. We believe it’s more to do with a breach of local German laws.”

Click here to read the rest of this story on CIOToday.

Add comment November 20th, 2007