Amazon Unveils Kindle E-Book Reader

November 19th, 2007

On Monday, Amazon released an electronic device the company hopes will leapfrog over previous attempts at e-readers and become a key step on the path to Book 2.0. The device is called Amazon Kindle.Amazon.com CEO Jeff Bezos said the company has been working on Kindle for more than three years with the top design objective being that Kindle would disappear in the consumer’s hands so people can simply enjoy reading.

“We also wanted to go beyond the physical book,” Bezos said. “Kindle is wireless , so whether you’re lying in bed or riding a train, you can think of a book and have it in less than 60 seconds. No computer is needed — you do your shopping directly from the device.”

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