Hulu Hangs Hopes on Premium Content

November 13th, 2007

YouTube got some competition. Well, sort of. Online video service dubbed Hulu.com launched in beta on Monday. The site is jointly owned by NBC Universal and News Corp., and has been billed as a YouTube-killer. However, instead of user-generated content, Hulu.com offers premium content.Hulu makes hit shows, movies, and other content available from a cadre of Hollywood’s heavy hitters such as NBC, FOX, MGM, Sony Pictures Television, Bravo, E! Entertainment, and National Geographic. The content is distributed through Hulu partners AOL, Comcast, MSN, MySpace, and Yahoo. Google is noticeably missing from the distribution lineup.

“We’re excited to bring a wide selection of popular content to fans, on-demand and free — from full episodes and clips of hit shows like Heroes, House, The Office, and The Simpsons, to feature films like The Blues Brothers and Sideways,” Hulu CEO Jason Kilar said in a statement.

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