Google and Nielsen Team Up on TV Ads

November 13th, 2007

Google is teaming up with Nielsen to bring demographic data to Google TV Ads. The companies announced a multiyear, strategic relationship on Wednesday to leverage Nielsen’s experience in TV audience measurement to the Google platform.Google TV Ads is an online platform for buying, selling, measuring, and delivering television ads. Launched in May, the platform includes advertising inventory across hundreds of channels. By combining Nielsen demographic data with aggregated set-top box data, Google promises it can provide advertisers and agencies with information to help them create better ads and maximize the return on their advertising spending.

“As we continue to expand our TV advertising program, it is important that we provide advertisers and agencies with data that will help them reach their target demographic with the right ad,” Google CEO Eric Schmidt said in a statement. “Working closely with Nielsen, the industry leader, improves our measurement capabilities by adding a demographic layer on top of existing set-top box data.”

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