MySpace, Facebook Fight for Web 2.0 Users

October 18th, 2007

MySpace and Facebook are duking it out at the Web 2.0 conference in San Francisco this week. Analysts said MySpace is making some smart moves and that Facebook has undeniable momentum. Others are speculating that Facebook’s recent traffic dip speaks of its demise. In the meantime, both companies are planning for the future.MySpace is following the footsteps of Facebook in some areas. This week, MySpace announced plans to open its platform to outside developers to keep up with its fast-growth competitor, something Facebook did earlier this summer. MySpace also announced a VoIP deal with Skype that lets its members talk to one another for free. Late last month, MySpace launched a version of its social-networking platform for mobile phones.

For its part, Facebook is answering with plans to double its workforce from 300 to about 700 in the year ahead. The company said it wants to make member profile data portable so users can move it to other online services. Facebook might even develop its own advertising platform. However, Facebook CEO Mark Zuckerberg declined to offer any specific timelines on these initiatives or how it would get the cash to do it.

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