Google Analytics Updates for Web 2.0
October 18th, 2007
With the eMetrics Summit underway in Washington, D.C., Google took advantage of the captive audience of industry analysts and Web analytics gurus from Fortune 500 companies to announce changes to its platform.On Tuesday, Google introduced new features to Google Analytics, including site search reporting and event tracking, and an updated version of Urchin software. The company said the enhanced features make Web 2.0 information more accessible and comprehensible, and will help users better understand visitor behavior.
“Google continues to expand the capabilities of its analytics solution with integrated search analytics and event tracking, while enabling measurement of multiple Web properties through tagless link tracking,” said John Lovett, senior analyst for site technologies and operations at Jupiter Research, from the eMetrics Summit.
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1. My Ghillie » Google&hellip | October 18th, 2007 at 5:52 pm
[...] Check it out! While looking through the blogosphere we stumbled on an interesting post today.Here’s a quick excerptWith the eMetrics Summit underway in Washington, D.C., Google took advantage of the captive audience of industry analysts and Web analytics gurus from Fortune 500 companies to announce changes to its platform.On Tuesday, Google introduced new features to Google Analytics, including site search reporting and event tracking, and an updated version of Urchin software . The company said the enhanced… understand visitor behavior. Google continues to expand the capabilities of its analytics solution [...]
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