Google Buys Microblogging Startup Jaiku

October 16th, 2007

n Tuesday, Google made yet another move in mobile social networking. This time, the acquisition target was Finnish startup Jaiku, a company that develops a mobile phone application that lets people send messages, view Web feeds, and even blog. It’s what has come to be called a “microblogging” service.The way Google puts it, Jaiku has been hard at work developing useful and innovative applications for staying in touch with the people you care about most — regardless of whether you’re at a computer or on a mobile phone.

“Technology has made staying in touch with your friends and family both easier and harder: Living a fast-paced, on-the-go lifestyle is easier (and a lot of fun), but it’s more difficult to keep track of everyone when they’re running around at warp speed,” Product Manager Tony Hsieh wrote on the company’s blog.

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