Asian Engines Look To Topple Google

October 16th, 2007

Google retained its global search crown in August, but some smaller competitors in China and South Korea are giving the company a run for its money in Asia. So says comScore in its first-ever study of worldwide search activity.On the basis of data gathered for its qSearch 2.0 service, comScore reported on the top 50 worldwide Internet properties that use some form of search. The conclusion: More than 750 million people age 15 and older — or 95 percent of the worldwide Internet audience — conducted 61 billion searches worldwide in August, an average of more than 80 searches per searcher.

“With the tremendous volume of search activity occurring around the world, search continues to present an abundance of marketing opportunities to companies on both a global and local scale,” Bob Ivins, executive vice president of International Markets at comScore, said in a statement.

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