Google Acquires Mobile Social Network

October 1st, 2007

Google is drilling more deeply into the mobile advertising space. On Thursday, the search giant announced plans to acquire another mobile social network: Zingku. Financial terms of the deal were undisclosed.Zingku’s service lets users create and exchange information, such as invitations or mobile flyers. On the mobile phone, Zingku relies on standard text messaging. On the Web, the service uses a browser and instant-messaging application. That means there is nothing to install.

Zingku integrates the mobile phone with a personalized Web site so users can move things — or as the company likes to say, “zing” — back and forth between the Web and their mobile phone, and to connect with friends.

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