MTV Launches Social Networking Activism Site

September 21st, 2007

Anybody who thinks innovation in the social networking realm is tapped out should think again. MTV is getting into the game with some big-name backers.Viacom’s MTV joined forces with Case Foundation, Bill & Melinda Gates Foundation, Goldhirsh Foundation, and MCJ Amelior Foundation to launch what could become a new movement in youth activism: Think.MTV.com.

MTV is not new to activism. The cable music television channel has built a reputation for engaging young people on issues that matter to them. The Think Community hopes to become the online resource and rally point for young revolutionaries. The beta of Think.MTV.com is a forum designed to help participants get educated, get connected, get heard, get active, and get rewarded.

“The Think Community was built to catalyze a sea change in youth activism and make rock stars out of those young people working to better themselves, their communities and the world,” MTV President Christina Norman said in a statement. Norman called Think.MTV.com a new platform for positive social change.

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