Archive for September 21st, 2007
Anybody who thinks innovation 
in the social networking realm is tapped out should think again. MTV is getting into the game with some big-name backers.Viacom’s MTV joined forces with Case Foundation, Bill & Melinda Gates Foundation, Goldhirsh Foundation, and MCJ Amelior Foundation to launch what could become a new movement in youth activism: Think.MTV.com.
MTV is not new to activism. The cable music television channel has built a reputation for engaging young people on issues that matter to them. The Think Community hopes to become the online resource and rally point for young revolutionaries. The beta of Think.MTV.com is a forum designed to help participants get educated, get connected, get heard, get active, and get rewarded.
“The Think Community was built to catalyze a sea change in youth activism and make rock stars out of those young people working to better themselves, their communities and the world,” MTV President Christina Norman said in a statement. Norman called Think.MTV.com a new platform for positive social change.
Click here to read the rest of this story on NewsFactor.
September 21st, 2007
SpiralFrog.com, an ad-supported, free music and video download site, officially launched on Monday. The site, which was in beta testing for months, allows anyone to access and download files from a library of more than 800,000 songs and 3,500 videos.In addition to providing downloads, SpiralFrog lets music fans view millions of artist bios, reviews, discographies, and album art. Avid SpiralFrog users can keep track of the hottest downloaded songs through Facebook.
“College students demand fast access to music and they want it free, but they still want artists to be paid for their work and creativity,” Joe Mohen, chairman and founder of SpiralFrog, said in a statement. “SpiralFrog will let them download songs and video at no cost — other than their time and attention — while compensating music owners by sharing ad revenue.”
Click here to read the rest of this story on NewsFactor.
September 21st, 2007
NBC is taking the gloves off in a blow-by-blow match against Apple’s iTunes that has the digital media world on the edge of its seat. On Wednesday, the “Big Three” broadcaster announced plans to offer limited free downloads of some of its most popular television shows.Dubbed NBC Direct, the company’s latest digital media initiative gives consumers access to programs such as “Heroes” and “The Office” — with advertisements included — beginning in October.
For up to one week after the shows air on television, consumers running Windows can download and view them. Advertisements are embedded in the digital media files, and viewers will not be able to fast-forward through them. Seven days after the broadcasts air, the files expire.
Click here to read the rest of this story on NewsFactor.
September 21st, 2007
