Google Rolls Out Gadget Ads Format

September 19th, 2007

Google Gadget Ads made their official debut on Wednesday. Google describes Gadget Ads as nontraditional ad units with rich-media capabilities that let advertisers target audiences and allow users to interact with ad content.Gadget ads can incorporate rich media such as real-time data feeds, images, and video in a single creative unit. Gadget ads can be developed using Flash, HTML, or a combination of both. Designed to act more like content than a typical ad, the ads run on the Google content network, competing alongside text, image, and video ads for placement.

“The introduction of this new advertising format provides advertisers and agencies worldwide with an imaginative, dynamic way to interact with consumers,” Susan Wojcicki, Google’s vice president of product management, said in a statement. “Google Gadget Ads are built on an open platform that enables distribution across the Google content network and can be shared on iGoogle and other personalized Web pages.”

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